A recent study showed that certain demographics are highly engaged by smartphone advertising. Over two million phone calls were analyzed using the Marchex Call Analytics platform when customers clicked on mobile ads or conducted searches on their smartphones and tablets, for banks, lenders, or life or auto insurance. Marchex found that there is a great deal of potential in reaching certain consumers over mobile advertising. Among the key findings was that mobile ads can be particularly effective for insurance and financial services companies when they are being sent to Millennial…
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Mobile ad spending takes off
That said, a recent report said that user growth is expanding at an even faster rate. A recent report from eMarketer has shown that in the United States, when looking at the rate of growth of the use of the amount of time that is being spent on smartphones, the amount of mobile ad spending could actually be higher. The problem seems to be that marketers are not yet feeling entirely confident in the effectiveness of the channel. The firm also went on to say, in the report, that they…
Read MoreMobile marketing at Android moves ahead of iOS for first time
Until now, Apple has always held the largest amount of ad traffic, but that has recently changed. According to a recently released quarterly advertising report, while Apple had previously held the undisputed lead in mobile marketing in terms of the amount of ad traffic that it generates from iPhones, Android has now achieved the top position for the first time. For years, the ad traffic from Android smartphones has had nearly no impact on the share from iPhones. There had been a number of different theories put forward to help…
Read MoreMobile marketing pushed with a vengeance by Nokia
The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit that role. According to Tuula Rytila, the chief marketing officer at Nokia, the…
Read MoreMobile marketing campaign started by Colgate-Palmolive
The company is using SMS to help Americans to learn more about oral health and proper care. Colgate-Palmolive has just announced that it has entered into a new mobile marketing partnership with the Hispanic Dental Association (HDA) in order to launch the toothpaste and oral health product company’s “Oral Health Month” campaign, this year. This campaign will be geared toward providing Hispanic Americans with more information. Starting today and running for the length of July, this mobile marketing campaign will be used to help families with a Hispanic American background…
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