5 Reasons to Implement Mobile Payment Processing

Mobile Marketing for Small Business Owners

Mobile payment processing allows people to use their mobile devices to pay for a variety of products and services. This positively influences many areas of commerce by improving the way companies do business. It offers a variety of benefits that range from superior on-the-go capabilities, flexibility, and affordable pricing to opportunities to attract new customers and increase profit. If these advantages don’t convince you to embrace this payment option, perhaps the following 5 reasons to implement mobile payment processing will be helpful. 1.      Convenience Developed especially for people on the…

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Mobile commerce may revolutionize transactions

mobile wallets

Smart phone may change the way people purchase goods Smart phones may be poised to take over the world of commerce thanks to NFC technology. The technology has made it possible for these mobile devices to be used as payment platforms for goods and services. Though NFC-enabled smart phones are still in low supply, the demand for these devices is becoming larger as consumers become more exposed to mobile commerce. With mobile commerce becoming more established, smart phones may soon change the way people make transactions. Large companies continue to…

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M Commerce…an industry in motion

New reports released are showing customers prefer and enjoy the use of mobile commerce or otherwise known as m-commerce. Using the mobile phone as a tool for shopping, m-commerce can connect traditional and digital retail which provides great benefits for both consumers and business owners. From the Mobile Marketing Association, Michael Becker who is the North American Managing Director says that mobile commerce is exchanging something that has value with that of a mobile device. Further, he says that mobile has what it takes to connect traditional retail and digital…

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Medical journal linked to unique content makes it’s premier

The medical journal, NEUROSURGERY, will be featuring QR codes in their April 2011 issue. Readers will be able to gain access to additional online content by scanning the codes with their smart phones. The journal is using the codes to fill the gap between print and online content. The codes will help enhance reader experience for those that enjoy the traditional hard copy. Print media has been competing with digital content for some time now. With users able to access content quickly through the Internet, fewer are making use of…

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Exclusive content linked to QR code “March Madness” campaign

The Off Shore Gambling Association (OSGA) will be celebrating March Madness today in Las Vegas and will be promoting their event through use of QR codes. The codes will be featured on clothing worn by the OSGA Girls and will be fully functional. Scanning the codes with a smart phone will take smart phone users to a mobile site where they can download content from the OSGA. Starting March 16th, anyone that scans the QR codes will be able to download exclusive content. The OSGA Insider Betting Guide to March…

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Why every business needs a set of mobile marketing strategies in their game plan

Smart phone trend

If you would have asked someone 10 years ago if mobile marketing was effective they would have answered yes. However, they would have been referring to outdoor advertising; billboards and truck side ads. Now if you talk about mobile advertising, people automatically refer to their cell phones or PDA’s. From being virtually an unheard of notion 10 years ago, mobile advertising has become an industry worth over 16 billion dollars. Over 80 percent of the nation’s population carries a cell phone. Statistics from 2006 showed that e-mail and telephone marketing…

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Promotional goods with QR Codes

MagiCubes, a promotional goods manufacture, recently added QR Codes to all their products as a way of attracting more customers, and for the current ones to be more actively involved. Developed by PTI Corporation, MagiCubes are 3D advertisements in the form of puzzles that come in various shapes. These images are in excellent graphics wherein they can be changed into various shapes. Some are in quite simple ones like cubes which can be iconic or 20 sided diamond while others have more creative signs such as beer and soda cans. These…

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QuickMark’s new 2d app for Mac

Screenshot of QuickMark App at Mac Store

The new QuickMark now allows two-dimensional tags for the Mac OS X that can be bought for only $2.99 at the Mac App Store. The 2D tag enables the Mac to easily decipher URLs, location coordinates, address cards and plain texts. For the recently released QuickMark, it has a Quick Code format and is able to read both QR Code and Data Matrix, which are the standard 2D codes. Recently, the use of 2D codes has become very popular. They can now be found not only in the Internet but…

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Join the QR Revolution!

Smart phones have secured their place as the mobile device of choice all over the world. With the variety of applications available to smart phones – literally, an app for anything – users have access to new ways to pass time, get information, make purchases online, or update their social networking pages. With the prevalence of smart phone comes the increased usage of QR codes. Smart phones are beginning to come with pre-installed barcode reading applications. Android is looking to take the QR revolution to another level with the launch…

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Using QR Codes to engage customers into learning more…

Many industries are beginning to implement QR codes as a means to directly connect with their consumers. The codes are a cost effective, eco-friendly way to advertise that specifically targets smart phone users. Businesses incorporating this method have seen success in increased traffic to their sites and overall exposure. The Mesob Ethiopian Restaurant in New Jersey is among the first in the restaurant industry to use QR codes. Vickie Smith-Siculiano, director of marketing, and her mother, Debi Smith, generated codes and put them on menus and placards around the restaurant.…

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Another one rides the bus!

QR codes have hit the metropolitan public transit system of Seoul, Korea. Officials have placed the code on each of the city’s 6,300 bus stops. When scanned, the code offer’s the user with real-time information on bus services, schedules, and current location. Available in a number of languages, the service caters to the large portion of the society that relies on public transport to conduct day-to-day activities and business. The service will also be of benefit to foreign tourists as it will provide them with information regarding directions and points…

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