Entrepreneurs are falling in love with barcodes and other tools appealing to COVID-aware consumers. Though small business QR codes have long enjoyed moderate popularity, the pandemic’s requirement for contactless strategies have thrown these humble barcodes into the spotlight. The pandemic crisis has given new life to the barcodes in the US due to their affordability and convenience. Small business QR codes are readily available, convenient, recognizable, contactless and provide low cost mobile marketing and other digital features for consumers. As brick and mortar shops and offices implement widespread safety strategies…
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QR codes still requiring some trial and error by small businesses
As even marketers with considerable experience and budgets struggle with the ideal use of the barcodes, so do smaller companies. Although it is reaching the point that QR codes can be found virtually everywhere that there is marketing, from product packaging to flyers, and from billboards to brochures, companies – large and small – are still trying to discover exactly how to take advantage of what they have to offer. The true potential of quick response barcodes still has yet to be reached, despite the fact that they are broadly…
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