What Is The Difference Between SEO And SEM?

What Is The Difference Between SEO And SEM

You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…

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5 Steps to Getting Started with SaaS Marketing

SaaS Marketing

1) Provide your buyers with sufficient information so that they can choose the right platform. We can not stress this enough: Content is one of the most important ingredients for you to be able to draw your prospects through the buyer’s journey, and then seal the deal when they’re ready to buy. SaaS marketing is dependent on information. Your buyers will most likely compare several products and suppliers before choosing a SaaS platform. Therefore, you must provide them with all the information they need to make the right choice –…

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