Tag: small business marketing

Mobile marketing entrepreneurs find significant opportunity in the low number of mobile sites

Jesse Collins
Mobile Marketer

Nielson and AT&T have released the results of a recent study that showed that among all mobile searchers, 43 percent will follow up their queries by heading to visit the business’s physical location. Furthermore, 22 percent of the searchers will actually make a purchase once they have visited the store. Mobile marketing entrepreneurs are only just now spotting this opportunity and are starting to take advantage of it while the number of mobile websites remains low. Though smaller businesses have found it increasingly hard to try to compete with what…

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Research shows small- and medium-sized businesses are taking on mobile marketing

L. Green
Small Business Mobile ad success marketing

According to the results of a study that were just released by Borrell Associates, small- and medium-sized businesses seem to be taking on mobile marketing at an increasing rate. The research showed that approximately eighty percent of businesses of this size intend to add mobile to their marketing mix by the end of 2011. There were 484 companies of small and medium size that participated in this study. Among them, 83 percent stated that they had either already started using mobile marketing, or they intend to begin doing so before…

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The difference the changes to Google Places make

John Montgallo
Google Places

Google has made a number of changes to its Google Places service, which used to draw reviews from other sources such as TripAdvisor, Yelp, CitySearch, and Urban Spoon, but which now has additional features and includes reviews strictly generated by their own users. Google Places was started about a year ago, at which time the third party sources of reviews complained that Google was using their site content – especially because the Places reviews typically received superior search ranks to the original sources. That said, now that Google is producing…

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What businesses should know before designing an app

Jesse Collins
Mobile Marketing

The importance of online marketing is becoming so important that business aren’t asking whether or not they should be developing apps as much as they are trying to find out what they should do to ensure that they apps they have decided to develop will be as effective as possible. As the development of a mobile app can be quite an expense, there are several things that a business should know before diving in head first, to make certain that it will bring about downloads and repeat engagements. Mobile marketers…

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U.K. small business owners implement low cost marketing strategies

Jorge Gonzalez
Small Business QR Code Advertising

Small businesses in the U.K. are starting to take a liking to QR codes. Having gained international acclaim for their inexpensive and eco-friendly nature, the codes are a promising alternative to costly conventional advertisements. The codes are also allowing small companies to connect with potential clients in a more dynamic way than ever before. In a world whose occupants are constantly on the move thanks to mobile technology, QR codes are ensuring that small businesses don’t get lost in the bustle of everyday life. William Dyer Electrical UK Ltd, a…

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