The essentials when starting a small business in today’s tech savvy world

For many, entrepreneurship is a passion, but launching a small business can be a difficult and, often times, a complicated undertaking. In starting a small business, one faces many challenges, any one of which could lead the entire endeavor to ruin. Having a plan to overcome these challenges and, in most cases, meet them head on can help those interested in starting their own business succeed. Developing this plan should be considered among the first steps when embarking on this journey. Those interested in operating a small business must, of…

Read More

The importance of mobile marketing is gaining traction within small and medium enterprises in the UK

A new marketing study suggests. Whilst many large businesses have been steadily investing in mobile marketing over the last few years, this progression has been much slower with smaller companies. In the study by PB Smart Essentials, it has been suggested that as few as 8% of small and medium enterprises even have a mobile optimised website. A mobile optimised website is a key for encouraging mobile commerce but it appears that smaller businesses are left wondering why (and even how) they should go about creating one. The study aimed…

Read More

Bring Your Business to Customers’ Hands: How to Optimize Your Website for Mobile Use

Small business owners without a mobile presence are missing out on an enormous slice of the consumer sales pie. EMarketer estimates that mobile commerce sales, including purchases on tablets, smartphones and mobile devices, rose 81% to about

Read More

Louisiana home improvement company adopts QR codes

QR Code mobile marketing

QR codes promote new services and discounts from A-Team Home Improvements Large companies throughout the world have come to consider QR codes as a valuable tool in reaching out to a new generation of consumers. These companies regularly leverage the codes for marketing campaigns that have been met with varying degrees of success. The value of QR codes is not lost to small businesses, however, many of which are beginning to take mobile marketing more seriously. A-Team Home Improvements Company, a construction and home improvement company based in Louisiana, has…

Read More

AT&T extends availability of Mobile Barcode Service to small businesses

Small Business Mobile Marketing

AT&T ready to meet the demands of small businesses with mobile marketing platform The demand for QR code services is growing, especially amongst small businesses who have acknowledged the codes as a cost effective way to reach out to a new generation of consumers. Though many consumers remain wary of QR codes, they have become vastly popular to businesses and marketers who believe that interactive advertising is the way to catch the attention of consumers tethered to mobile devices and steeped in technology. AT&T is ready to meet the increased…

Read More

AT&T study results show that small businesses are using more mobile

Mobile Marketing for Small Business Owners

The results of a recent survey by premier communications holding company, AT&T, called the “Small Business Technology Poll” have just been released, and they show that small businesses are continuing to use an increasing amount of the latest wireless technologies, such as 4G devices, tablet computers, and GPS navigation mobile apps. Within the poll, it was also discovered that 96 percent of small businesses are using wireless technologies as a part of their regular operations, and almost two out of every three of those businesses (63 percent) said that it…

Read More

Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

QR Codes shopping for men

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…

Read More

The importance of maintaining the use of QR codes in marketing campaigns

QR Codes Business Cards

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…

Read More

Mobile marketing entrepreneurs find significant opportunity in the low number of mobile sites

Mobile Marketer

Nielson and AT&T have released the results of a recent study that showed that among all mobile searchers, 43 percent will follow up their queries by heading to visit the business’s physical location. Furthermore, 22 percent of the searchers will actually make a purchase once they have visited the store. Mobile marketing entrepreneurs are only just now spotting this opportunity and are starting to take advantage of it while the number of mobile websites remains low. Though smaller businesses have found it increasingly hard to try to compete with what…

Read More

Research shows small- and medium-sized businesses are taking on mobile marketing

Small Business Mobile ad success marketing

According to the results of a study that were just released by Borrell Associates, small- and medium-sized businesses seem to be taking on mobile marketing at an increasing rate. The research showed that approximately eighty percent of businesses of this size intend to add mobile to their marketing mix by the end of 2011. There were 484 companies of small and medium size that participated in this study. Among them, 83 percent stated that they had either already started using mobile marketing, or they intend to begin doing so before…

Read More