Mobile consumers are not getting enough attention from UK retailers As consumers in the United Kingdom become more interested in mobile shopping, retailers may be falling behind in their ability to accommodate this change in consumer behavior. A new report from Skava highlights this fact, showing that many of the country’s top retailers are not effectively engaging mobile consumers. This is largely due to the fact that these retailers have not optimized themselves for the mobile world. Their websites, including e-commerce gateways, are not suited for use on mobile devices,…
Read MoreUK retailers are falling behind when it comes to mobile commerce and consumer engagement
