How to Make Your Ecommerce Store Voice-Search Friendly

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No marketing channel offers more potential to e-commerce marketers than organic search. But winning organic rankings doesn’t come easy. A constant effort must be made to stay abreast of the latest trends. These days, that trend is voice search. This is nothing new, but current levels of accuracy and usage are very much so. As consumers increasingly use their smartphones to search hands-free and the likes of virtual assistants like Alexa, Google Assistant and Siri enter more homes, voice search is set to explode. With this in mind, here’s how…

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Mobile commerce is thriving in the United Kingdom

black friday mobile shopping record

UK consumers are spending more through their mobile devices Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year. The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the…

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Patent highlights Microsoft’s interest in augmented reality

Microsoft mobile augmented reality

New patent shows that Microsoft still has a strong interest in using augmented reality for gaming A new patent from Microsoft has been revealed, which was filed in January of this year. The patent further outlines Microsoft’s interest in augmented reality and how it can be used in gaming. Augmented reality has become quite attractive to the game industry because of its highly interactive nature. The technology can be used to change the way people see the world around them, allowing them to interact with digital displays that are highly…

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The impact of Siri on mobile commerce

iphone4s

Though the iPhone 4S release was initially disappointing to most people who had been eager for the latest Apple mobile phone, it is still now being applauded as an incredible new device for many reasons, especially in its revolutionary Siri. Siri – a form of Apple digital assistant – is not only significantly different from other forms of interface between users and devices, but it also creates the potential for a wide range of changes in consumer computing and mobile commerce as a whole. Its impact on the way that…

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Study shows latest iPhone doubles the consumption of data

iphone 4S

According to a recent study, the latest Apple mobile phone release, the iPhone 4S, consumes an average of two times more data than the previous generation of the device, and even more than the iPad tablets, as a result of the growing use of its online services such as Siri, the virtual personal assistant. This latest device has been in users’ hands since October 2011, and the small improvements that were made to it over its previous version brought disappointment to many reviewers and analysts, but this didn’t stop the…

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