Young entrepreneurs from Singapore have come up with this marketing project. Four innovative students from the Design Entrepreneurship Center at Nanyang Polytechnic (NYP) in Singapore have come up with a new way to use QR codes to reach as many smartphone users as possible. This mobile commerce marketing effort uses a simple canvas tote bag for ad space. These totes feature space on the side where marketers can bring an engaging mobile commerce experience to anyone who sees the bag. All consumers need to do is use their smartphones to…
Read MoreQR codes used on tote bags as ad space
