Australian mobile commerce is taking off among consumers standing inside stores

Australian Mobile commerce Trends

New research results from PayPal show that Aussies head to shops to make purchases on their phones. Australian mobile commerce has been taking off in a rather interesting way, says recent PayPal data released by the company. The research revealed a nearly 50 percent increase in the number of Australians purchasing products and services by way of their mobile devices. Mobile shoppers are using their devices to buy something at least once per week in that country. The PayPal data revealed one in four people prefer the Australian mobile commerce…

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Mobile commerce is growing in Spain

Spain - mobile marketing

It is the younger generations that are starting to send the trend upward within that European country. According to the latest data, mobile commerce is staking off among the younger population in Spain, but at the same time, reports are showing that this demographic has also included themselves among the people who habitually “showroom”. Showrooming has brick and mortar stores worried about whether or not they can remain competitive. The behavior called showrooming occurs when a consumer heads to a brick and mortar store in order to have a look…

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M-commerce has generated massive in-store retailer debate

m-commerce in store shopping

Shops are building a love/hate relationship with mobile device carrying consumers. The results from a recent ForeSee m-commerce study have helped to cast some light on the struggle that brick and mortar retailers have been facing, and has shown that while it may look like a curse at first glance, it could actually be a blessing in disguise. This recent customer satisfaction index that was conducted over the holiday season offered vital insight. This recent m-commerce knowledge could be used by retailers to gain a far clearer understanding of how…

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Mobile commerce study identifies companies that make consumers happiest

Mobile Commerce customer satisfaction

A ForeSee Results study has revealed the top 25 companies for smartphone shopping satisfaction. The results of a study that was performed throughout the entire holiday shopping season last year have just been revealed and have shown the dominant mobile commerce players in terms of customer satisfaction. Amazon took the lead, but not by a very big distance, as Apple was only slightly behind it. The ForeSee survey showed that Amazon provided the most customer satisfaction through its mobile commerce experience. In second place was Apple, which wasn’t much of…

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M-commerce isn’t entirely harmful to brick and mortar retailers

m-commerce colleget students

The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…

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Target makes moves to take advantage of mobile consumers

Target Store mobile shopping qr codes

Mobile phones are offering consumers a large number of shopping options from checking prices to making the purchases themselves, and Target is taking a significant step forward to help to make sure that this doesn’t cause its customers to head elsewhere to buy their products. Target has announced to its vendors that it is taking aim at attractive in-store purchase incentives in order to keep consumers away from common mobile apps such as price checkers that can drive customers that have already made it inside their walls, right out the…

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