QR codes have become popular tools for advertisers and are beginning to find favor with consumers, but not everyone is happy with the black and white, blocky barcodes. Herbert Bay, owner of Swiss technology company Kooaba, believes that the codes have no place in the world of technology. Bay’s company has been working on a number of image recognition programs over the past six years. The apps are meant to bridge the gap between the offline and online worlds, and the company has released a new program that may serve…
Read MoreQR codes could be dethroned with image recognition software, if marketers are willing to turn their backs
