shopping trends for 2011 Archives

Mobile spending on Christmas day increases by 173 percent this year

12/28/201112/28/2011 John Montgallo

This year, consumers across the United States didn’t hesitate to continue their holiday shopping on Christmas day just because the malls were closed, as online sales jumped by 16.4 percent over last year, and the mobile shopping spiked sharply by 117.8 percent. This retail data is according to IBM’s Coremetrics. It observed trends that were comparable to what was seen over Thanksgiving, as well. A growing number of customers were visiting retailers using their smartphones and tablets to make their purchases when the stores were closed. In fact, according…

Survey shows 13 percent of shoppers will use mobile devices for holiday purchases

11/04/201111/04/2011 John Montgallo

According to the results of a study just released by PriceGrabber, over the upcoming holiday season, 13 percent of shoppers will be using their smartphones and tablets for making their holiday purchases. The study examined the various methods that will be used by consumers for their holiday purchases, including in-store, online, and mobile. Regardless of the increase, among the respondents of the survey, only 4 percent stated that they would actually be making the purchases over mobile. This shows how important mobile devices are becoming for the in-store shopping process.…