shopping season 2011 Archives

Toys ‘R’ Us holiday marketing campaign includes QR codes

10/31/201110/31/2011 Julie Campbell

Toys ‘R’ Us has announced that it will begin its QR code marketing for the holidays well ahead of the start of the main rush of the shopping season, in order to help drive sales over the next two months. The QR codes currently being released are being printed within the catalog called “The Great Big Toys ‘R’ Us Book,” and will allow consumers to obtain a larger amount of information about the products they are considering within the catalog, before they actually make their purchase. Toys ‘R’ Us stated…

Mobile shoppers won’t wait for Black Friday to start holiday shopping

09/28/201109/28/2011 Julie Campbell

PayPal has stated that they don’t believe mobile shoppers have any intention of waiting for Black Friday before they begin their holiday shopping this year. Instead, PayPal believes that the day before Thanksgiving will announce the start of the mobile shopping season. This will bring about the first wave of hunters who will be out looking for great products at the right price. Experienced shoppers won’t wait for shopping days like Cyber Monday, as previous years have shown those manufactured days to be more hype than anything else. The online…

Google predicts that mobile will represent 15 percent of Black Friday searches

09/09/201109/09/2011 Jennifer Goula

black friday Mobile payments and Shopping Trends

Google has recently announced its forecast that among Black Friday searches, those performed by way of a mobile device will represent 15 percent of the total. As holiday shopping is rapidly approaching, this news is providing important insight into the way that consumers are using their mobile devices, so that merchants can improve the way that they bring traffic to their stores. Google is making these predictions based on a study performed by its AdMob, which showed that 65 percent of the participants in its survey said that they had…