Retailers must adapt to mobile commerce or be left behind

Mobile commerce is changing retail The world is changing and must of this change is being born from technology. Mobile technology, in particular, has lead to a veritable revolution in the way people interact with each other and with businesses. Smartphones and tablets have become much more than simple communication devices and have begun providing people around the world with access to powerful social and commerce platforms. The emergence of mobile commerce has highlighted the need for retailers, in particular, to adapt to the growing importance of technology or risk…

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Macy’s takes a new approach to shopping online with the help of augmented reality

Macy Virtual Dressing Room

When shopping for clothes online, it can be tricky to find the right fit. Retailers do well to show how their clothes fit on models, but this often presents a less-than-accurate representation of the average consumer. Macy’s is taking a new approach to this by adopting augmented reality. Augmented reality has been used by retailers in the past to present consumers with a virtual fitting room, allowing them to try on digital clothing. Macy’s new AR system will help consumers find the best fit for their body and the company…

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