Mastercard launches Shopping Muse artificial intelligence personal assistant

Artificial intelligence - AI with Mastercard credit cards

The credit card giant has introduced the new generative AI tool to help shoppers find what they want. Mastercard has announced the launch of its new generative artificial intelligence tool meant to provide shoppers with a personal shopping assistant. The tool was unveiled at a time when consumers are particularly interested in using AI in their lives. The Mastercard artificial intelligence tool, dubbed Shopping Muse, was rolled out by the company’s Dynamic Yield unit. It is meant to meet the needs of consumers who are increasingly turning to AI to…

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