Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Study reveals top consumer mobile shopping peeves

geolocation mobile shopping

Recent research has now revealed some of the biggest complaints shoppers have about m-commerce. Bizrate Insights, a division of Connexity, recently released the results of a survey it conducted with the participation of 100,000 online shoppers in order to better understand the way they felt about the mobile shopping experience. Even though mobile commerce is gaining ground, the experience is still clearly falling short of consumer expectations. The research showed that consumers are dissatisfied by the fact that they are still required to pinch and zoom in order to see…

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10 Shopping Tips for the Mobile Consumers

mobile commerce shopping

Over the last couple of decades people now shop online, using their mobile phones, tablets, or laptops. Some online stores periodically offer reasonable discounts in the form of coupons and vouchers, either directly or through associated websites. Online retail stores such as Tradus have started offering Tradus Coupon Codes for multiple products from under one roof.  Such coupon codes result in genuine reduction of the product’s price and shopping with such coupon codes can result in considerable savings. Here is a list of 10 shopping tips for the mobile consumers…

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Mobile commerce apps from iPhone are excelling over Android

Apple vs Android mobile marketing

This, according to the results of a panel that examined the usage of the applications on the devices. The outcome of a recent panel report on the use of mobile commerce apps has suggested that the experience provided by iPhone applications of this nature is far superior to that available to their Android device using counterparts. The report indicated that m-retailers generate far more income from Apple device users than from Android. iPhone currently leads the way, with quite a distance over Android smartphones, when it comes to both the…

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