Retail mobile apps have moved ahead of e-commerce sites

retail mobile apps shopping

As consumers use their smartphones for a growing number of tasks, retailers are being advised to keep up. As m-commerce reaches an explosive growth rate, retail mobile apps are becoming increasingly important to consumers as they shop. In fact, this trend is becoming important enough that retailer are now being cautioned that if they don’t start offering the right tools to attract and keep shoppers over their smartphones, they will already be losing out. Due to a growing number of analytics reports, it has become generally accepted that more traffic…

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Starbucks mobile app rolls out with amped up Rewards

china starbucks mobile app

The popular coffee giant has now upgraded both its application and its rewards program for its customers. Starbucks has now announced that it has overhauled its mobile app, which is currently used by 17 million people across the United States, in order to be able to offer them a more personalized experience. The changes have arrived at the same time as the upgrades to the Starbucks Rewards program for free products. The mobile app now contains a new look and a range of new features, while the loyalty program assigns…

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Super-smart mobile shopping app from the North Face uses Watson power

The North Face mobile shopping marketing

The new application will be launching next month and is designed to use the world’s smartest computer. The North Face outdoor clothing label has announced that it will be launching a new mobile shopping app in April but that this won’t just be any regular m-commerce application that device users are used to seeing. This new retail app will be powered by the smartest computer in the world to provide shopping assistance. Through the use of IBM’s Watson, The North Face mobile shopping app will allow users to be able…

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Mobile commerce is a vital component of the travel shopping experience

mobile commerce future smarphone

A recent study has shown that consumers are increasingly using multiple devices to plan and book trips. A report was recently released by a firm called Criteo, which illustrated the importance of the role of mobile commerce at both the start and finish of a shopper’s planning and booking of upcoming travel. The report was entitled the Criteo “State of Mobile Commerce” and it was focused on the third quarter of this year. Significant insight was provided through the results of the study outlined within this report. This could potentially…

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M-commerce apps are frustrating shoppers

mobile commerce shopping

A recent study has shown that most consumers have required help in using an app but very few use the device to get it. A recent study conducted by Contact Solutions has revealed that the majority of shoppers in the United States have required assistance when using an m-commerce app, but only a small fraction of them actually used that device in order to obtain the help that they needed. A massive 81 percent of shoppers have found themselves unable to use a mobile commerce application without help. Among those…

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Mobile apps make it easier for consumers to digitize gift cards and receipts

Mobile apps payments

This allows shoppers to use their smartphones to organize their purchases – past and future. There are already mobile apps to help with just about everything, and now organizing shopping has been added to the list, with applications that are assisting shoppers in their ability to keep on top of their receipts – in case returns or exchanges are needed – and gift cards. These easy to use applications allow a smartphone to keep purchasing options and records all in one place. These types of mobile apps could help to…

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