Geolocation for QR Codes is a game changer with Solyo

Geolocation for QR Codes

Solyo.io introduces a revolutionary QR Code Marketing Platform. Solyo.io makes any product smarter and enables brands of all size to engage richer conversations with their customers, at the right moment of need. Tailored experience for each moment of need In-store, QR codes powered by Solyo, will present pre-sales information such as in-store coupons, product presentation, product authentication or product ratings. By detecting the store where the QR code is scanned, a coupon specific to each store is being presented : One QR code enable hundreds of retailers. At-home, the very…

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Shopify Black Friday sales break records at $1 million per minute

Black friday sales mobile commerce optimized

At the peak of the day, merchants selling over this multi-channel commerce platform broke their previous records. Shopify has released its initial Black Friday sales figures, revealing that it has broken all its previous records. The platform, which is currently used by more than 500,000 merchants, cumulatively topped all their previous records. Last year’s sales peak had been $555,716 per minute and was left behind by this year’s $1,000,000 per minute. This most recent Black Friday sales success was interpreted by Shopify as a demonstration of the importance of that…

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Shopify is first to use commerce side of Facebook’s social media marketing

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The company has now become the initial user of the conversational shopping feature with Messenger integration. Shopify Inc. has now decided to lead the way when it comes to the upgraded commerce opportunity offered by Facebook’s social media marketing over its multi-channel cloud-based platform that has been created for small and medium sized businesses. It has now integrated with the new Facebook Messenger Platform for offering live customer support. It will also enhance social media marketing through push notifications and offer automatic order confirmations, shipping updates and a great deal…

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Facebook expands partnership with Shopify to promote social commerce

Facebook marketing social media commerce

Companies to work together to make social commerce more prominent Facebook has expanded its partnership with Shopify, a leading e-commerce platform, in order to allow users to use the social network to serve as a digital store. The social network has been working to find a foothold in the mobile commerce space for some years now, but has been unable to do so due to failed initiatives in the past. Facebook’s with Shopify, however, has proven to be relatively successful, thus far. Shopify Facebook Store will provide merchants with a…

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E-commerce platform Shopify prepares to launch IPO

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Shopify has announces plans to launch IPO on New York Stock Exchange Shopify, an e-commerce platform based in Canada, has announced its plans to become a public company. The organization aims to raise some $100 million through an initial public offering (IPO) with the list name “SHOP” on the New York Stock Exchange. Shopify has release information concerning its operations ahead of the IPO, hoping that this information will generate some hype behind the company’s entry into the stock market. Shopify provides information concerning growth over recent years According to…

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Social commerce firm gains momentum through partnership with Facebook

Social commerce Media Marketing

Ecwid successfully raises $5 million in funding Ecwid, a prominent social commerce platform, has announced that it has raised $5 million during its latest round of funding. Both iTech Capital and Runa Capital lead the most recent round of funding, showing strong support for Ecwid and its approach to the evolving commerce landscape. Ecwid specializes in making e-commerce possible through social networks, creating a more social environment for shoppers. This is becoming particularly important as consumers become more mobile and base much of their shopping behavior on what they see…

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Top Trends in Mobile Commerce

Mobile Commerce

It’s estimated that over two-thirds of smartphone owners now use their mobile device to shop online, according to a survey from eDigitalResearch. As mobile commerce continues to increase each year, safer and more convenient mobile payment options have arisen as a result. The following are a few key trends in this department to keep an eye on. The Mobile Wallet One of the technologies that are growing in leaps and bounds is the concept of the mobile wallet. At the moment, there is no standard version of this service, but…

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