M-commerce is slowly making its way into North America after having made huge ground in other parts of the world, and businesses are starting to take notice and are seeking the best practices that they can use in preparation for the holiday season. Mobile marketing and commerce show a great deal of promise with regards to establishing and growing relationships between a consumer and a brand; particularly during the most important shopping season of the year. This has meant that companies are consulting experts and are educating themselves to be…
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