AR’s role in tomorrow’s mobile market

Future of Augmented Reality Technology

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

Read More