Sephora teams with ModiFace to produce innovative digital mirror French cosmetics brand Sephora has partnered with ModiFace, a virtual reality technology company, to create a digital mirror that leverages augmented reality. The mirror is, essentially, a monitor equipped with a camera that feeds visual information to the screen. Customers can use the digital mirror to try on eye shadow, which will appear on their face thanks to augmented reality. AR is becoming quite prominent in the marketing field as its interactive nature is becoming better understood. Businesses need to find…
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Mobile payments through Passbook popular at Sephora
iPhone users are proving to be among the best customers at the beauty product company. Sephora USA Inc. has just revealed that Apple Passbook users are among its bets customers, as these mobile payments users will typically spend twice as much and as often as other shoppers. The retailer has used its Passbook pass to provide loyal customers with rewards and other benefits. According to Sephora, there have been more than 600,000 Beauty Insider loyalty cards that have already been registered by customers into their Passbook mobile payments wallets through…
Read MoreSephora gets a new makeover of the mobile kind
Top cosmetic company pulls out the app card with new mobile campaign. Sephora’s latest makeover has nothing to do with the vast range of beauty products that it sells, but is instead a brand new social and mobile marketing strategy including an app, a site, and a personalized web experience. This global beauty chain, which has over 1,600 locations around the world, has turned its strategy upside down and has brought its American digital operations up to a new level, with a whole new personal experience on the web, an…
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