Mobile payments through Passbook popular at Sephora

Sephora augmented reality

iPhone users are proving to be among the best customers at the beauty product company. Sephora USA Inc. has just revealed that Apple Passbook users are among its bets customers, as these mobile payments users will typically spend twice as much and as often as other shoppers. The retailer has used its Passbook pass to provide loyal customers with rewards and other benefits. According to Sephora, there have been more than 600,000 Beauty Insider loyalty cards that have already been registered by customers into their Passbook mobile payments wallets through…

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