Tag: seo

The Evolution of Marketing: From Traditional to Digital

Guest Post
digital marketing and the key advantages1

In the ever-evolving landscape of marketing, the transition from traditional strategies to digital approaches marks a significant turning point. With over a decade of experience in the field, I’ve witnessed firsthand the seismic shifts in how businesses connect with their audience. This evolution has been especially pronounced in specialized fields like legal marketing, where adapting to digital trends is not just advantageous but essential. The Roots of Marketing: Traditional Approaches The Era of Print and Broadcast Traditional marketing, rooted in print ads, billboards, TV commercials, and radio spots, dominated the…

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Top Local SEO Tips for Small Businesses in Arizona

Guest Post

Any small business that sustained during the pandemic will tell you; they did so by staying focused on retaining customers and tightening the budget. However, it’s possible to expand online presence and get more customers through SEO. Before the pandemic, almost 50% of Google searches were local, and there was a huge growth of 250% in the local “near me” searches. In the last few years —especially during the pandemic— SEO or Search Engine Optimization has become a core part of every business’s marketing strategy. For the uninitiated, SEO is…

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How backlinks benefit your SEO in long term

Awais Ashraf
backlinks for long term SEO

Importance of backlinks is not hidden form anyone. Backlinks or Inbound Links (IBLs) are links to the website and are building blocks for the optimization of the search engine. In terms of success or relevance for search engines, the number of backlinks to a blog is well illustrated. Search engines, including Google, are lending greater credence to websites with better quality backlinks and are more important to a search query for these websites. There are only a vast number of inbound links that are not enough; they have to be…

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How to Determine If Responsive Design Is Right for Your Online Shop

Jesse Woods
need to know

In the past year, responsive web design has become one of the most popular solutions for presenting websites on mobile devices, but is it the best solution for mobile commerce? Responsive design is even recommended by Google as the optimal way to serve mobile users, but will it provide your mobile customers with the online shopping experience that maximizes mobile sales? Let’s look at some potential advantages and disadvantages of responsive design for mobile commerce to help you make a more informed decision about whether responsive design is right or…

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Google Announces Instant Pages for Consumer Search Engine Queries

L. Green
Google

The internet marketing industry’s latest news has come from the Inside Search event held by Google, where the search engine giant made a number of announcements regarding Instant Pages and the latest issues that will impact the ways in which consumers will be using Google in order to perform a query.   Instant Pages is now being offered by Google to allow users to obtain access to information instantaneously before the links have been clicked.  This tool is designed to add to the rewards of those websites who have worked to…

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