Any small business that sustained during the pandemic will tell you; they did so by staying focused on retaining customers and tightening the budget. However, it’s possible to expand online presence and get more customers through SEO. Before the pandemic, almost 50% of Google searches were local, and there was a huge growth of 250% in the local “near me” searches. In the last few years —especially during the pandemic— SEO or Search Engine Optimization has become a core part of every business’s marketing strategy. For the uninitiated, SEO is…
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SEO Guide 101: How to Create a Killer Strategy For Physiotherapy
Trust and reputation play a significant role in the success of many physiotherapy pain clinics in Kitchener and surrounding areas. Showing that you are an authority in your industry is key to standing out from the competition and attracting the attention of your clients. On the other hand, if you do not have a solid digital marketing strategy, it will be exceptionally challenging to achieve your goals. Luckily, search engine optimization (SEO) can support all your online marketing efforts. With the right strategy in place, you can use the Internet…
Read MoreThe ultimate guide to off-page SEO
When it comes to SEO, there are two types you need to consider – on-page and off-page SEO. This guide is going to focus on off-page. You’ll learn what it is and how to use it to drive traffic. What is off-page SEO? Off-page SEO is everything that doesn’t take place on your own website. All the components such as backlinks, social shares, and reviews contribute to off-page SEO. The more traffic your site receives from external sources like these, the higher it can rank in search engines. On top…
Read MoreWhy SEO isn’t Just About Search Engines – It’s About Customer Experience, Too!
Your website is at the very core of your digital marketing efforts. It is where prospective customers go to learn more about your business, explore your product or service offering, and, hopefully, where they go to make conversions. Ultimately, the goal is to craft a beautiful, functional website that makes a positive, lasting impression. But how exactly do you go about making sure that people find your website in the first place? This is where search engine optimization (SEO) and a digital marketing agency like Local SEO Search comes in…
Read MoreCandid Works LLC Blogging Tips Website Celebrates Upcoming Anniversary
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