Despite their prowess in advertising, QR codes are beginning to clash with an established and popular marketing technique. Search engine optimization, or SEO, is a marketing trend that has grown in prominence since online content started to generate significant revenue. The concept guiding the technique is to tailor content so that it will appear in search engines. This often involves filling written work with a number of keywords that are meant to be strategically placed so as to catch the all-important eye of Google and other search engines. QR codes,…
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