Facial Codes investigates the link between people and photography

Photo by Kamarule

QR codes and art are colliding once again, this time by the work of Singapore photographer Kamarule. The photographer has launched a new series called Facial Codes. The series aims to explore the relationship people have with 2D images. As an art form, photography has enjoyed a great deal of appreciation over the past several years. Photographs have become a large part of people’s lives and many use them to express their emotions. This relationship is often very complex, leading Kamarule to investigate the matter more thoroughly. The Facial Codes…

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Restaurants get their own application to help connect with mobile patrons using QR codes.

QR Code Marketing for Restaurants

Likewise Social Media Solutions, a social marketing and management firm based in Canada, has launched a new QR code application that aims to help restaurants connect with mobile consumers. The application is called QR-IQ and its goal is to make static advertisements and information available to consumers more dynamic. The new application is available to any restaurant that has an interest in using QR codes. The codes generated by the application can be scanned by any barcode scanning application that consumers can get their hands on. QR codes are becoming…

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Competitrack report shows QR codes’ rise to stardom in 2011

QR Codes shopping for men

Competitrack, a full service advertising tracking firm, has released a new report concerning the performance of QR codes in 2011. Last year, QR codes exploded in popularity, appealing to a multitude of companies looking to connect with consumers with smart phones and other mobile devices. Though the codes had been around for years in Asian markets, they were still very new in the West, where consumers had little experience with such technology. Competitrack’s report suggests that that unfamiliarity is rapidly evaporating. The firm analyzed some 7,300 advertisements using datamatrix barcodes,…

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Heineken incorporates QR codes into the Open’er Music Festival for better attendee connections

QR Codes

Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while they were at the event. According to the Poland marketing manager for Heineken, David…

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EMS Internet launches new campaign to promote use of QR codes

QR Code Marketing

EMS Internet, a marketing and web design company based in the UK, has launched a new initiative that aims to promote awareness of QR codes amongst consumers. In the past, the company had erected large QR codes around its office building. Now, the codes will go mobile, as they will be attached to a pickup truck. The company hopes that the code will attract attention and make people more familiar with the codes. The company is well versed in the use of QR codes so consumers will not have to…

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Dynotag introduces next generation QR codes that offer new protections to consumers

Dynotag qr codes

Dynotag, a technology company based in Seattle, Washington, has released a new line of innovative QR code products and services. These products and services are designed to make QR codes more intuitive for consumers and businesses, both tech-savvy and otherwise. They are also meant to give consumers peace of mind in a time when cybersecurity is becoming a major concern. Though QR codes are a popular tool for marketers, hackers are finding uses for the codes as well. The potential threat of identity theft has been one of the reasons…

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How to make a QR code out of chocolate

Chocolate QR Code

February has arrived and that means that Valentine’s Day is just around the corner. As the day creeps closer, people are beginning to look for gifts for their loved ones. For the tech-savvy, getting a romantic gift can be as simple as making a QR code. Chocolate is, perhaps, the most iconic sweet for Valentine’s Day. In the past, companies like Lock&Lock from South Korea have constructed QR codes made entirely out of chocolate. The feat is not as challenging as it may seem, as YouTube’s decocookie shows. Decocookie’s latest…

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Artist Frank Haase creates QR coded shoes prototype

QR Codes

As QR codes continue to grow more popular, companies are experimenting with innovative ways to use them. The innovation may come from people instead of companies, however, especially as more artists get their hands on the codes. Frank Haase, an artist and designer, has made a prototype pair of QR coded shoes. The idea is simple enough but could have major implications on marketing campaigns and may be a good tool for those looking to brand themselves. The shoes feature a QR code carved into their sole. The idea is…

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Paperlinks QR code scanner now available on the Android Market

Popular QR code generator and scanner, Paperlinks, which is known for its business friendliness, has just announced that it is now available on the Android Market. Android-based smartphone users can now download the app for free in order to be able to use a number of different kinds of QR code services. Paperlinks also provides businesses with Android NFC support. By using this new app, users of Android mobile devices will be able to rapidly and effectively create their own QR codes or scan those that have already been created.…

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Marketers more enamored with QR codes than consumers are. Awareness may be the issue

*We like this video by scan.me showing the tremendous potential along with how user friendly the QR code can be. Mobile technology is coming to dominate the marketing world. Marketers are particularly enamored with QR codes, as they allow for dynamic consumer engagements on a level that was unreachable in the past. Indeed, the codes have begun showing up everywhere from soccer fields to rental cars. Marketers often have a tendency to cling to strategies they believe will be a major hit with consumers, but QR codes have yet to…

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New service offers free printable business cards featuring QR codes

QR Codes Business Cards

An online printable business cards company, FreePrintableBusinessCards.net, which has been in operation since 2005, has announced that it is now offering the ability to use a web-based service to create business cards featuring a QR code. These printable business cards are available to users for free and provide them with up to 350 characters of space in which to enter their contact, brand, and product or service information. The creator of the site, Kevin Savetz, explained that QR codes are making their way into every part of our lives, ranging…

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