Sears uses mobile commerce to bring people into stores

Sears mobile commerce website performance

The department store is working to turn its growing smartphone based traffic into in-person visits. Sears Holding Corp. has taken on a new strategy that has been designed to use mobile commerce to draw online traffic into actual brick and mortar stores in order to increase the number of purchases that are made in person. The retailer has now updated its mobile app to include a range of new features to improve in-store shopping. The Sears app has now been designed to enhance the mobile commerce experience by offering a…

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M-commerce feature at Sears allows for unique returns and exchanges policy

Sears mobile commerce website performance

The retailer is now giving consumers the ability to use their smartphones to conduct these transactions from their cars. While returns and exchanges are typically considered to be the average part of a daily operation for most retailers, Sears has decided to try to use m-commerce in order to improve the convenience of the experience for its own customers. It has just announced the expansion of a service that is targeted toward its mobile shoppers. This will allow those shoppers to be able to use an m-commerce tool to be…

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Mobile commerce app to be used year round by Sears

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The application had previously been used on a seasonal basis to drive sales. As Sears releases the 60th edition of its Wish Book catalog it is also releasing it in a mobile commerce format for iPads for the second year in a row. The retailer’s catalog has become a holiday tradition for many shoppers. Sears is attempting to make certain that the catalog maintains its importance and popularity for the holiday shopping experience by making improvements that will help it to keep up with the latest technologies and consumer expectations.…

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Mobile commerce for holiday shopping getting revved up at many retailers

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Sears and Kmart have announced new mobile point of sale in-store efforts. Two more major players have joined the wave of retailers that are implementing in-store mobile commerce programs, as Sears and Kmart have equipped their associates with tablets and point of sale devices to help get the stores ready for the holiday shopping season. A growing number of mass merchants are making a similar effort to help beat long in-store lineups. The store associates will also be able to use their mobile devices for additional mobile commerce efforts, such…

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