scanning the qr code Archives

MillerCoors uses QR codes for campaign for drinking responsibly

12/31/2011 Julie Campbell

MillerCoors has just launched a new campaign in time for New Year’s Eve celebrations and that they intend to use into the new year as an innovative new technique using QR codes to remind consumers to enjoy their alcoholic beverages in a responsible way. The beer manufacturers are working with restaurants and bars in the Seattle area to encourage the use of their program called “Click-It-2-Ride”. This safety program has to do with adding QR code displays to various locations within participating restaurants and bars so that their patrons can…

PayPal is gearing up to expand into the real world with the help of QR codes

09/19/201109/19/2011 Stephanie Beck

Paypal Mobile Payments wearable technology

PayPal, the electronic commerce tycoon, is attempting to move into the offline market by developing new payment technologies that will enable smart phone users to use their mobile device to make purchases. Details about this new model are scarce, as the company attempts to retain some level of secrecy, but what little is known about PayPal’s new scheme is that it involves QR codes. The codes are to be used to add a new dimension to the shopping experience and help facilitate the transition to an economy entirely based on…