Scanning the code Archives

New QR code fad includes high tech tattoos

12/21/201112/21/2011 Jesse Collins

Though QR codes are becoming quite commonplace in various forms of advertising, both on screens and in print, they have now moved to a new location, as they have started to find their way onto the body in the form of tattoos. Fred Bosch, for example, has now had one of the barcodes permanently inked to his forearm. He has chosen to have a random results code added to his skin. This means that one can never tell where scanning the code will result. Though one person who scans it…

The Home Shopping Network brings QR codes to TV to help streamline mobile purchases

10/10/2011 Stephen Vagus

As QR codes continue to play a fundamental role in powering the progress of mobile commerce, how the codes are being used is evolving. Typically, the codes are often seen as part of static print marketing campaigns. Recently, more broadcasting companies have been experimenting with QR, hoping to engage a growing mobile consumer base. The latest company to adopt the codes is none other than the Home Shopping Network (HSN). The popular television marketplace has begun using the codes to allow shoppers to buy products with a simple scan. The…

HP turns to QR codes to help in the fight against counterfeit

09/20/201109/20/2011 Jorge Gonzalez

Hewlett-Packard, a major, multi-national technology company based in the U.S., has been entrenched in an anti-counterfeit campaign for the past four years. The company has been plagued by reports of fraudulent product appearing all over the world, most of which serves no other purpose than to put a dent in the company’s otherwise pristine reputation. To date, HP has recovered more than 20 million counterfeit products. Many of the falsified products take the form of ink cartridges for HP’s line of printers. To combat this counterfeit, the company is turning…

Realtor brings more innovation to the use of QR codes

09/17/201109/17/2011 Jennifer Goula

Realtors were among the first to adopt QR codes when they began showing up in the U.S. The codes provided agents with an easy way to market to mobile consumers, allowing agents to have an uninterrupted presence with potential buyers. Embracing mobile marketing has proven to be a boon for the real estate business, as new marketing techniques have enabled agents to reach out to more consumers. As QR codes enter the mainstream, however, simply applying the codes to pamphlets and signage is not enough, spurring realtors to come up…

Retailer leverages QR codes to drive customer traffic and loyalty

09/02/2011 Stephen Vagus

As QR codes continue their dominance of the mobile marketing industry, more retailers are looking to implement the codes in their own marketing efforts. Express, a fashion retailer based in New York, has adopted the codes in order to attract consumers to various store locations throughout the country. The codes are also being used to promote the company’s fall clothing line. QR codes have been used extensively for similar purposes by other companies, giving Express valuable examples of successes and failures in their given industry. The codes will be featured…