scanning the barcode Archives

Understanding mobile loyalty platforms that are non-transactional

03/14/201203/14/2012 Jorge Gonzalez

A mobile non-transactional loyalty platform is the type that allows a smartphone customer to receive a reward for various types of behaviors such as mobile “check-ins”, and they come with both benefits and drawbacks. The primary drawback to loyalty platforms that are non-transactional is that when a reward is offered to the consumer, and that reward has true cost and value, there is no way to track whether or not that consumer will go on to make a purchase and, if a purchase is made, there is no way to…

Consumers can make takeout orders using QR codes with Pink Pepper

02/04/2012 Stephanie Beck

Pink Pepper, a restaurant based in the L.A. area, has started using QR codes on its business cards and menus that will redirect users to its mobile optimized website where consumers can make takeout orders. The company has developed its program using Paperlinks technology so that the ordering process will be easier for its customers. All consumers need to do is download the free Paperlinks app so that they can scan the QR code and the process begins automatically. According to the founder and CEO of Paperlinks, Hamilton Chan, “Paperlinks…