scanning statistics Archives

This week’s Mobile Commerce Round Up

05/02/2013 Stephen Vagus

Below find our notes of this week in Mobile Commerce… QR codes are used, but not for purchasing A Euromonitor retail technology survey shows that QR codes are being scanned by consumers, but not in order to purchase products. The survey suggests that consumers are significantly more likely to use the codes to obtain information on products rather than buy them. Survey shows that approximately 40% of consumers use the codes in this way. QR codes used in Wisconsin elementary school for book recommendations. A new project involving the fifth…

QR codes are being scanned 96 percent more this year

09/22/201209/21/2012 Stephanie Beck

The mobile barcodes have taken off among European smartphone owners. A new comScore report has shown that the number of smartphone users in Europe who have scanned QR codes has increased by 96 percent over the same three month period (ending July 2012) in 2011. The research examined the impact and activity of mcommerce overall in the continent. It included the usage of QR codes in the five largest markets in Europe (Germany, France, the United Kingdom, Spain, and Italy). What it discovered was that three out of every four…

2011 brought record breaking year for Nellymoser through QR code use

01/20/201201/20/2012 Sam Lambert

QR codes in Mobile commerce Magazine Ads

Massachusetts-based Nellymoser, a mobile technology and marketing firm, has announced that it quadrupled its growth in 2011 through the use of its mobile marketing campaign that included QR codes. The number of action code and QR code based mobile marketing campaigns increased from fewer than 100 two years ago, to over 400 last year. Furthermore, Nellymoser held the lead within its sector as 3 out of every 5 of the top 50 magazines (based on circulation) included its marketing campaigns in 2011. Some of the titles of these magazines include…