Big waves being made in code marketing by two industry giants

Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University.…

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Atlantic Records Joins Forces with RedLaser

The music industry has been seeing success with QR codes lately. Using the 2d barcodes, record labels can create a wide variety of promotional content connected to a single code. Though QR codes are usually in the shape of a box, the layout can be made into any desirable shape as long as the pattern is readable and links to a mobile website. Atlantic records have taken to using the codes for their upcoming releases, allowing customers to pre-order music or albums with a simple scan. The record label has…

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