QR codes are being scanned 20 percent more, says ScanBuy

Scanlife QR codes

According to the company, consumers are using quick response codes more than ever before. Despite the fact that it seems as though QR codes aren’t generating the media hype that they once did in terms of marketing headline news, consumers are now paying attention to them a great deal more than they ever have. A new report has now been released by ScanBuy which shows that mobile barcode scans are on the rise. The company showed that there has been a considerable increase in the number of QR codes that…

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QR codes were scanned by droves of holiday shoppers

Scanlife QR codes

During the Christmas shopping season, consumers scanned over 10 million quick response codes. The latest report issued by Scanbuy has revealed that there has been a considerable 33 percent increase in barcode scans, including QR codes, UPCs, and even NFC tags, throughout the holiday season by users of mobile devices. This shows that when compared to 2012, the use of these quick response codes has experienced growth. Leading provider of mobile engagement solutions, Scanbuy, Inc., recent released its trend report for the holiday season, revealing that it had processed almost…

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Microsoft Tags picked up by Scanbuy QR codes

Microsoft Tag bought by Scanbuy

Microsoft Tags falter beneath the reign of QR codes QR codes have been gaining popularity, but there are other types of codes that have fallen by the wayside in recent years. Microsoft had developed an alternative to QR codes in 2009, called Microsoft Tags. These Tags were quite similar to QR codes in that they could be scanned with a mobile device to reveal digital content. Unlike QR codes, however, the Tags featured a much more colorful style, utilizing vibrant triangles instead of the black and white squares that QR…

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QR codes are being scanned on an increasing basis

Scanlife QR codes

Scanbuy has just released its latest Mobile Trend Report that showed that the barcode use is up. The latest quarterly trend report from Scanbuy has just been released and has revealed that in the second quarter of this year, alone, it had processed more than 21 million QR code and UPC mobile barcode scans out of the estimated global total of 105 million that occurred during that time period. The company releases its trend report every quarter to provide insight on the latest in scanning. What the Q2 2013 Mobile…

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QR codes partnership announced between AT&T and Scanbuy

Scanlife QR codes

The partnership is meant to help the wireless provider to increase its mobile engagement capabilities. AT&T has just announced that it is now offering new services through a partnership with Scanbuy, in which it is providing the ability for businesses to use QR codes in order to run mobile commerce campaigns that will provide a more relevant and engaging experience for their customers. This is one of a number of mobile engagements solutions that are offered through the new partnership. The new deal between Scanbuy and AT&T will allow for…

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Scanbuy report shows that QR codes are growing in popularity

QR Code Scanning Statistics

Mobile marketing gaining a strong foothold with consumers Scanning QR codes is becoming more popular amongst consumers throughout the world. The codes are often considered an ideal tool to reach out to those with mobile devices, such as smart phones and tablets. Indeed, the codes have been a powerful boon for the mobile marketing industry, which has seen a great deal of progress in recent years due to how QR codes are being used. Many consumers are still unfamiliar with the codes despite how often they are being used. This…

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Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

Mobile Shopping Trends

World mobile barcode system leader and ScanLife creator, Scanbuy Inc., has announced a partnership with Triad Retail Media – a leader in the marketplace for the creation, management and operation of digital media programs for retailers – in order to provide the retail clients of the latter company with the mobile QR code services of Scanlife. Retailers are now finding that it’s impossible to ignore the number of consumers who are now carrying mobile phones and that the QR code scanning activity skyrocketed in 2011. Therefore, they are starting to…

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Research from Scanbuy shows awareness and adoption of QR codes solid among American marketers

Mobile Marketing

A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…

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Scanbuy study shows majority of marketers to adopt QR codes in the near future

QR Code Statistics

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

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Scanbuy report shows the growth of QR codes throughout 2011

QR Code Statistics

Scanbuy, a leading 2D mobile marketing company, has released the latest results on the performance of several QR code campaigns that have formed over the past year. The report, called ScanLife Q3 2011 Trend Report, details how well QR code campaigns have fared and in what fields they have seen the most success. According to the report, the popularity of the codes amongst consumers and businesses has skyrocketed this year due to growing awareness of the codes and more effective marketing strategies. The report shows that in the third quarter…

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Starbucks to use QR code marketing strategy to boost business

Starbucks Mobile Payments

Starbucks has announced its partnership with Scanbuy; an alliance that has been formed in the hopes of moving forward with a mobile campaign initiative that will make the coffee company an important player in the mobile universe. Vice president of marketing, David Javitch, of the New York-based Scanbuy said that Starbucks is utilizing a print that is more like conventional media and outdoor marketing in order to “drive downloads of their mobile app, and the QR Code is a great way for smartphone users to get it in one click.”…

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