The Home Shopping Network brings QR codes to TV to help streamline mobile purchases

QR Code Shopping

As QR codes continue to play a fundamental role in powering the progress of mobile commerce, how the codes are being used is evolving. Typically, the codes are often seen as part of static print marketing campaigns. Recently, more broadcasting companies have been experimenting with QR, hoping to engage a growing mobile consumer base. The latest company to adopt the codes is none other than the Home Shopping Network (HSN). The popular television marketplace has begun using the codes to allow shoppers to buy products with a simple scan. The…

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