scan qr code to buy Archives

eBay opens new pop-up store in London for the holidays

12/07/201112/07/2011 Jennifer Goula

Electronic commerce giant eBay is launching a new pop-up store in the UK. The store, dubbed eBay’s Christmas Boutique, will have no cash registers as everything in the store can be bought by scanning the QR code connected to the item. More than 350 products will be on display for the five days that the store is open. Located at 34/35 Dean Street in London, eBay hopes to attract tech-savvy holiday shoppers that want to avoid the bustle of conventional stores. Two different types of QR codes are in use…

JCPenney launched new QR code campaign to boost mobile commerce

09/15/201109/15/2011 Sam Lambert

Earlier this year, retailer JCPenney launched a mobile marketing campaign that made use of QR codes. The company has since grown enamored with the concept of mobile commerce and has continued to expand their use of QR codes. The company has now launched a new website where consumers can shop for clothing and make purchases online using their smart phones. The codes associated with this new site have been embedded in several print publications, such as the magazine Cosmopolitan. With smart phones continuing to show remarkable growth amongst consumers, more…