QR code campaign designed by university to promote the city of Bristol

University of Bristol

The University of Bristol, in partnership with Peloton Design, has created an innovative new marketing campaign that uses QR codes and iconic images of the city in order to broaden awareness of both the place and the school. The Discover More campaign’s first ad involved an image of Brunel’s Suspension Bridge, which is one of the most recognizable landmarks in the city. The image was made out of QR codes, which formed segments of the towers of the bridge. The advertisement has received a great deal of attention and applause…

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