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The QR Code Clues for Colleges

01/18/201404/13/2014 Guest Post

With more than 50 percent of Americans carrying smartphones, according to a report by Chetan Sharma Consulting, QR codes AKA Quick Response codes are fast becoming the best way to bridge online and print communications. They are not just a marketing tool. They are a unique communication tool. QR codes are free to generate, and can be printed and displayed almost anywhere, on anything, anytime. They can also quickly and easily disseminate information directly to people who want it, as Marketing Land explains. It’s a nearly perfect medium for colleges…

QR codes made out of cobblestones draw the world’s attention to Portugal

09/04/201209/04/2012 Julie Campbell

Mcommerce barcode made out of black and white stones were worked into the pavement. The Portuguese pavement, the calçada portuguesa, which is a traditional style of pedestrian walkway in the country, now includes a modern mcommerce feature, as QR codes were worked in with cobblestones. Though this technique may have been used for hundreds of years, the barcode adds a modern twist. The new QR codes have been worked into the sidewalk in Chiado, Lisbon. It is quite beautiful and artistic, but tremendously sensitive to the light in terms of…

Mobile market need to satisfy car buyers takes hold in Qatar

05/20/2011 Jesse Collins

A car dealership located in Qatar, one of the wealthiest states in the middle east, has launched a new QR code campaign that aims to enhance its interactivity with customers. Nassar Bin Khaled Automobiles, a Mercedes-Benz dealership, is joining the ranks of a growing number of businesses that are becoming entangled in mobile marketing across the world. A new global trend emerging in the marketing industry is seeing more companies are putting significant value behind communication with consumers. By boosting their social media presence and adopting QR codes, they are…

When nature and technology collide

04/28/2011 Stephen Vagus

When one thinks of horticulture, images of QR codes may be the last thing that comes to mind. The gardening and mobile technology worlds are rarely seen mingling, but Hortycode, a company specializing in QR codes for plants, is looking to bridge the gap between the natural and technological worlds. The company is printing QR codes on a nearly indestructible, waterproof paper that can be used as signage for plants in stores, nurseries or gardens. The codes will link to information regarding the plant they are associated with. The information…