Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more…
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Gaming advertisment linked to unique content is a Win, Win!!
Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…
Read MoreMobile marketing on a budget
Maintaining your business presence to consumers can be a daunting task in a slow economy. Most small and medium sized businesses are cutting back on any unnecessary spending, just to stay open. Priorities are re-set; some things are put off, and other tasks, like advertising, are getting a minimal budget. There is good news; QR Codes have made it possible for you to keep your public presence, without going broke. Advertising expenses can add up quick for a small business; and chances are, you will only reach a small percent…
Read MoreThe School of Hard Rocks…Hotel That Is
The Seminole Hard Rock Hotel & Casino in Hollywood, Florida, has announced their partnership with MacroView Labs to develop a series of mobile applications that will connect visitors to the various attractions associated with the venue and its surrounding area. QR codes will also be used to connect with incoming tourists as the transition from winter to spring amps up. The codes will be linked to the mobile applications themselves, giving smart phone users the ability to download the applications with a simple scan of the code. The applications contain…
Read MorePromotional goods with QR Codes
MagiCubes, a promotional goods manufacture, recently added QR Codes to all their products as a way of attracting more customers, and for the current ones to be more actively involved. Developed by PTI Corporation, MagiCubes are 3D advertisements in the form of puzzles that come in various shapes. These images are in excellent graphics wherein they can be changed into various shapes. Some are in quite simple ones like cubes which can be iconic or 20 sided diamond while others have more creative signs such as beer and soda cans. These…
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