QR Code Press

Creative and edible QR code winner

04/16/201104/16/2011 Jesse Collins

As QR codes continue to soar in popularity, they are inspiring many to find innovative ways to use them. Clock Creative, award-winning brand and commutations specialists based in the UK, have created a code comprised of more than 500 individual chunks of chocolate. The code, which is just over three feet in length, was created for the annual Chocolate Festival held in Ramsbottom, England. The agency wanted to make the event special for their home town by giving it a mobile technology flare. The code, which is made from small…

Sharing your art experience with virtual notes

04/15/2011 Stephanie Beck

The art world is becoming entangled with technology. As mobile devices become an integral part of society, art institutions steeping themselves in technology in an effort to better connect with their audience. To this end, more museums are opting to incorporate QR codes in their exhibitions. Many have found that this has transformed traditionally melancholy galleries into a full-fledged interactive experience. The codes have found their way to Edinburgh’s National Museum of Scotland, where more than 70 items have been labeled with a code. Alison Taubman, the principal curator of…

An educated consumer is a better consumer

04/14/2011 Jorge Gonzalez

The organic food industry has is becoming increasingly integrated with the digital world. Many growers are establishing their presence on social networking sites, hoping to appeal to a new generation that is increasingly health and environmentally conscious. As mobile technology begins to play a more integral role in connect with today’s consumers, companies are opting to bridge the gap between their online presence and physical product. Classic Salads LLC, a leading supplier of baby leaf salads, has announced that they will be using QR codes as part of their retail…

New technology tools for the traveler on the go!

04/12/2011 Jorge Gonzalez

MattsonMaps, a developer of online applications aimed at destination marketing organizations, has announced that they latest program has entered the beta phase of testing. The program, called TravelTools, helps companies manage their online content, such as maps, calendar and newsletters. The company hopes to appeal to the growing mobile marketing crowd by making use of QR codes to go along with their program. “A majority of travelers use smart phones and mobile devices,” says company president Mark Mattson. “They’re using them to gather information and make decision,” he adds. Smart…

QR codes…the new mascot for the real estate business

04/09/201104/09/2011 Sam Lambert

Real estate agents were among the first in the U.S. to adopt QR codes on a large scale. Two years ago, the codes were all but unheard of, their use seemingly reserved for the advertising elite. However, when realtors began using them, more people were exposed to the codes and their popularity began to blossom. The codes were first used by small real estate agencies, as larger companies often tend to shy away from unfamiliar forms of promotion. Now, as the codes becoming ever more popular, the more prestigious real…