QR Code Press

Tesco launches a virtual grocery store – for real, this time

08/27/201108/27/2011 Jesse Collins

Tesco, the international grocery chain based in the UK, launched a concept grocery store in the Hanganjin subway station in Seoul, South Korea, recently. The store featured thousands of products, each labeled with their own QR code. By scanning the code, shoppers would have been able to add the item to a virtual shopping cart and then paid electronically. The store was only available for a scant few hours and was never actually operational as it was little more than a concept. Tesco, however, has not abandoned this concept, and…

Human rights championed through QR codes

08/24/201108/24/2011 Stephanie Beck

A new QR code campaign has been launched in Berlin, Germany, this week. Unlike previous campaigns featuring QR codes, this one is has nothing to do with marketing – it’s all about equality. The campaign is called Can You Solve This? and was organized by Esra’a Al Shafei of Bahrain and Ruha Reyhani of Germany. Together, the two are looking to spread awareness of the issue of inequality in Iran’s education system. As it stands, women in Iran have no access to education. Instead, they are pressured into traditional cultural…

iMingle introduces new payment method using QR codes

08/10/2011 Stephen Vagus

iMingle Insurance, an online insurance market, has unveiled plans for a new instant payment initiative powered by QR codes. The insurer, whose entire operation is based on the Internet, aims to align their payment options with the rest of their business model. Using the codes, customers can pay their bills from anywhere, making transactions quick and easy. The service is specifically designed for those who are steeped in mobile technology. The codes will be stamped on the paper bills that customers receive in the mail. Scanning the code brings customers…

Mobile market need to satisfy car buyers takes hold in Qatar

05/20/2011 Jesse Collins

A car dealership located in Qatar, one of the wealthiest states in the middle east, has launched a new QR code campaign that aims to enhance its interactivity with customers. Nassar Bin Khaled Automobiles, a Mercedes-Benz dealership, is joining the ranks of a growing number of businesses that are becoming entangled in mobile marketing across the world. A new global trend emerging in the marketing industry is seeing more companies are putting significant value behind communication with consumers. By boosting their social media presence and adopting QR codes, they are…

Canada uses QR codes around town to interact with tourist

04/18/2011 L. Green

Mobile marketing is a growing trend with many of the world’s businesses, most of them focusing on campaigns powered by QR codes. An increasing number of government agencies are following suit, as is the case with the National Capital Commission of Canada. The agency recently unveiled the use of QR codes in Ottawa as part of an initiative to education visitors of the city’s history. Ottawa’s Terry Fox Statue now features a rather large QR code, which links to a mobile website embedded with a video on the cultural value…