QR Code Press

Companies still struggling with using QR codes effectively, with many focused on appearance rather than functionality

02/03/201202/03/2012 Sam Lambert

Advertising and technology have long enjoyed a cooperative relationship. As mobile technology becomes more advanced, however, this relationship is changing and advertising is becoming more entangled and reliant on the prowess of technology. Perhaps the most influential piece of technology that has come to the world of marketing is the QR code. The codes have changed the way marketers interact with a new generation of consumer, opening the way for constant connection at any time and wherever they may be. While QR codes have shown themselves to be a useful…

QR code crossword puzzle links scanners to full-length movie

12/10/2011 Stephanie Beck

As QR codes continue to grow in popularity around the world, new ways to use the codes are beginning to emerge. Svanes Kolding, an emerging filmmaker from Los Angeles, has found a new way to use QR codes that is quite different from how others are using the codes. To commemorate his movie, The Things We Keep, Kolding has fashioned a crossword puzzle out of the iconic design of a QR code. The puzzle is no small feat, as Kolding had to figure out how to make the puzzle functional…

Quick Response codes help the United Way appeal to a younger generation of volunteers

10/21/201110/21/2011 Julie Campbell

The mobile advertising industry has adopted quick response (QR) codes very quickly and has been adapting them for a very wide range of use, allowing them to provide information to consumers in many different forms, from links to mobile sites to videos, purchases, or charitable donations. Calgary-based Tag Advertising is an agency that has been implementing QR codes in an innovative new way, most recently through its Calgary-area United Way campaign. Todd Sloane, the principal of the company, as well as his staff, are quite familiar with the stories of…

Stoughton Police Department adopts QR codes to stay connected with the public

10/12/201110/12/2011 Sam Lambert

Police officers in Stoughton, Wisconsin, are taking a new approach to staying connected with the public. The Stoughton Police Department (SPD) has begun plastering QR codes on their patrol vehicles. The codes were tentatively used by the police department earlier in the year and seem to have been successful. In the coming months, all SPD vehicles will be adorned with the code in an effort to engage a society that is growing increasingly entangled with smart phones. QR codes are well known, by now, for their ability to connect with…

MEDSEEK launches new initiative to help high-risk patients find doctors

09/27/201109/27/2011 Stephen Vagus

MEDSEEK, a company devoted to electronic health care, has launched a new service tailored to help hospital markers boost patient engagement. The company, well known for its forays into the digital realm on behalf of the medical community, is now offering to use QR codes to help clients reach out to consumers more effectively. The codes are a popular tool amongst advertisers and have been growing in popularity with consumers. Their ease of use ensures that the codes have a broad appeal, but how useful they will be to the…