Betfair, the world’s largest online betting community, is gearing up for the Football Association Challenge Cup (FA Cup). The event will be held in the UK, as is customary, and will pit a number of football teams against one another for one of football’s most coveted awards. Betfair is sponsoring the Bromley Football Club this year and has decided to use QR codes to help generate hype around the team. Betfair used the codes earlier this year to promote two of Britain’s beach volleyball champions. This time around, the codes…
Read MoreBetfair takes another stab at QR codes by shaving them into the heads of footballers
