DC looks to generate hype for Man of Steel through the use of augmented reality DC Entertainment, the parent company of the much-loved DC Comics, has launched an augmented reality marketing campaign to promote the new Man of Steel movie. DC has become a powerful force in the entertainment industry with the rampant success of its various superhero themed movies. Like its competitor Marvel, DC Entertainment has come across several challenges in bringing its beloved superheroes to life on the big screen. Past attempts to bring Superman to life have…
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Doctor Who hosts a QR code scavenger hunt at this year’s Comic-Con in San Diego
This year’s Comic-Con in San Diego, California, is shaping up to be a spectacular event. Comic-Con is a gathering of all that is fantasy and science fiction. Everything from Transformers to Batman is represented at the convention. This year, the BBC will be attending the event, bringing with them the entire cast of Doctor Who, the acclaimed British science fiction show. The BBC will also be holding a contest which all attendees of the event are free to participate in. Dubbed “Doctor Who’s Clues QR Scavenger Hunt,” the contest seeks…
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