Samsung makes its way into the mobile advertising marketplace

Small Business Mobile ad success marketing

New mobile marketing friendly features help spur growth. Samsung has announced that it will be forming a new mobile ad exchange through a partnership that it has made with leading digital ad technology provider, OpenX Technologies, which sets the company up for direct competition with Apple and Google. The goal of Samsung’s effort is to make it more lucrative and simpler for app developers to provide Samsung mobile device users with advertising. Its new partnership with Open X was first announced on Tuesday, and will allow those two companies to…

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