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Samsung makes its way into the mobile advertising marketplace

April 10th, 2012 | Add a Comment

New mobile marketing friendly features help spur growth. Samsung has announced that it will be forming a new mobile ad exchange through a partnership that it has made with leading digital ad technology provider, OpenX Technologies, which sets the company up for direct competition with Apple and Google. The goal of Samsung’s effort is to make it more lucrative and simpler for app developers to provide Samsung mobile device users with advertising. Its new partnership with Open X … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

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Samsung makes its way into the mobile advertising marketplace

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