QR Code Detective: Is anyone learning from your campaign?

Educational QR code for learning bike repair

Our quick response code investigators looked into educational approaches to the barcodes. While the humble QR code has become rather mainstream when it comes to print ads, there is an entirely different strategy being employed to use these barcodes for educational purposes. Schools and marketers alike are finding that people are highly engaged when they can learn from a scan. As was discussed in last week’s issue of QR Code Detective, mobile device users are always asking themselves “what’s in it for me?” when they are presented with a barcode.…

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