The measures taken in this light will define whether or not the industry thrives. The mobile payments marketplace is becoming a crowded place in terms of companies that are – or will be – offering the services, but studies are showing that the only way that consumers will get on board with this new use for smartphone technology is if the security will be shown to be adequate. One survey after the next is showing that the primary hesitation from consumers is over security concerns. Predictions in early 2011 had…