RichRelevance study Archives

Report shows iPad is driving American mobile commerce

04/18/201204/18/2012 Julie Campbell

iPad is the driving force behind almost every element of American mobile commerce As per a newly released report by RichRelevance…including browsing, shopping, and purchasing over other tablets.It also indicated that most of this mobile commerce activity in the country is coming from Texas. The study was entitled “2012 Q1 Shopping Insights Mobile Study” and it suggested a consistent increase in the share of revenue in the United States that belongs to mobile. Data for the report was gleaned from 4.4 billion sessions within the 12 month period ending in…

Holiday shopping research shows Apple devices account for 9 out of 10 mobile purchases

12/22/201112/22/2011 Julie Campbell

This year more than ever before, retailers have benefitted from holiday shopping that has been done through mobile devices and, according to this year’s RichRelevance study on the subject, 90 percent of the purchases came from iPhones and iPad devices. The results of the study also suggested that there is no end to the mobile shopping trend anywhere in the near future. In fact, it is predicted that it will only accelerate due to the fact that there are already over 24 million tablet users and 90 million smartphone users…