Atria Books, the publisher behind the acclaimed The Secret series, has published the world’s first “smart book.” Titled THE IMPULSE ECONOMY: Understanding Mobile Shoppers and What Makes Them Buy, the first 1,000 copies of the book will feature an RFID chip that allows readers with NFC-enabled phones to access additional content. NFC technology has been getting a lot of attention for its uses in mobile commerce, but more publishers have begun looking toward mobile technology to help keep consumers interested in print. Atria Books is the first to make use…
Read MoreTag: RFID chip
Track your clothing?!
As if we didn’t have enough to be paranoid about when it comes to our personal privacy; DAILY RFID Co., LTD, has developed a new “wash and wear” rfid tracking tag for clothing. The main purpose for the clothing tags isn’t really for spying. They will help retailers and manufacturers to track where the clothes go, how many times they get washed and dried, and they’ll help keep company inventory more accurate. The tags are waterproof, heat resistant, small and dust proof. They can be washed more than one thousand…
Read MoreSan Francisco first in line to try NFC phones
More than 70 thousand San Francisco residents may be among the first to get to use the new interactive Near Field Communications (NFC) technology. Over the next six months RMG Networks will implement the new program called mTag. The development was a joint venture between RMG Networks and Blue Bite. Reach Media Group (RMG Networks) is headquartered in San Francisco, California. RMG Networks is a place-based media company that provides news, video entertainment and information, along with away from home solutions for advertising. RMG’s digital out of home (DOOH)…
Read MoreDon’t miss the NFC express…
Near Field Communication (NFC) services may be closer than anyone realizes. Recent research studies are showing that in three short years there will be about 300 million NFC enabled mobile devices, or one out of every five Smartphone’s. Devices and objects that contain NFC capabilities or RFID chips can communicate with each other by sending radio waves when the two get into a close distance of each other. The technology allows a simultaneous flow of data coming in and going out at the same time. Several companies have been trying…
Read MoreNFC technology is working in France – A look at what is going right!
Here in the United States the race is on to get a contactless mobile payment system incorporated into the business world. Several are looking at Near-Field Communication (NFC) as the way to go, since many Smartphone’s all ready have the chip or will have the RFID chip this year. Maybe we should look at the French system. France has been doing this since 2010. Orange is the eighth largest telecom operator in the world and had more than 189 million customers in late 2009. France Telecom is using Orange for…
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