Atria Books launches world’s first NFC-enabled smart book

Mobile Commerce Book

Atria Books, the publisher behind the acclaimed The Secret series, has published the world’s first “smart book.” Titled THE IMPULSE ECONOMY: Understanding Mobile Shoppers and What Makes Them Buy, the first 1,000 copies of the book will feature an RFID chip that allows readers with NFC-enabled phones to access additional content. NFC technology has been getting a lot of attention for its uses in mobile commerce, but more publishers have begun looking toward mobile technology to help keep consumers interested in print. Atria Books is the first to make use…

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Track your clothing?!

RFID Clothing

As if we didn’t have enough to be paranoid about when it comes to our personal privacy; DAILY RFID Co., LTD, has developed a new “wash and wear” rfid tracking tag for clothing. The main purpose for the clothing tags isn’t really for spying. They will help retailers and manufacturers to track where the clothes go, how many times they get washed and dried, and they’ll help keep company inventory more accurate. The tags are waterproof, heat resistant, small and dust proof. They can be washed more than one thousand…

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San Francisco first in line to try NFC phones

San Francisco NFC Phones

  More than 70 thousand San Francisco residents may be among the first to get to use the new interactive Near Field Communications (NFC) technology. Over the next six months RMG Networks will implement the new program called mTag.  The development was a joint venture between RMG Networks and Blue Bite. Reach Media Group (RMG Networks) is headquartered in San Francisco, California. RMG Networks is a place-based media company that provides news, video entertainment and information, along with away from home solutions for advertising. RMG’s digital out of home (DOOH)…

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Don’t miss the NFC express…

NFC Tag Marketing

  Near Field Communication (NFC) services may be closer than anyone realizes. Recent research studies are showing that in three short years there will be about 300 million NFC enabled mobile devices, or one out of every five Smartphone’s. Devices and objects that contain NFC capabilities or RFID chips can communicate with each other by sending radio waves when the two get into a close distance of each other. The  technology allows a simultaneous flow of data coming in and going out at the same time. Several companies have been trying…

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