Lender’s QR code campaign designed to connect offline with online

Security One Lending, a company that specializes in reverse mortgages, introduced their latest initiative making use of QR codes. The codes will be featured on the company’s print and online advertisements and will help their customers obtain a better overall experience. Security One hopes to close the gap between their online and offline endeavors through use of the codes, a trend more companies are following as mobile technology becomes more prominent. The company’s loan officers will be able to connect with clients that use the codes, guiding them to the mobile…

Read More